Your brand crisis started 72 hours ago. You just don't know it yet.
Brandpathio monitors 200K+ sources — news wires, Substack newsletters, Reddit, and niche forums — and surfaces sentiment velocity spikes, misinformation spread, and competitor narrative pushes before they reach mainstream coverage.
The stories that become crises start in places no one is watching.
Sentiment shifts quietly — then spikes.
By the time a brand manager sees a volume alert, the framing is already set in 40+ articles. The narrative window closes before the response begins.
Misinformation doesn't start on CNN.
It starts in Substack newsletters, Reddit threads, and Discord servers. Rules-based monitors miss it entirely — and by the time it spreads, the damage compounds.
Your competitor is crafting a narrative against you.
Their PR team is positioning. You find out when journalists start calling — after the framing is already done. Counter-messaging at that stage is damage control, not strategy.
From raw signal to actionable alert in minutes.
Continuous ingestion from 200K+ sources — news wires, social APIs, RSS feeds, forum scrapers, newsletter networks.
NLP sentiment + velocity scoring. Entity extraction ties every mention to your brand, products, and executives — not just keyword matches.
Threshold-based crisis triggers route to Slack, Teams, or email with a full context packet — source breakdown, sentiment trajectory, related entities.
Not every mention is a signal. These two capabilities tell the difference.
Crisis velocity scoring
Volume alone doesn't predict a crisis. Velocity does. A story with 10 mentions that's doubling every 2 hours carries more risk than 1,000 mentions growing linearly. Brandpathio's velocity scoring model measures acceleration — flagging stories while the response window is still open, not after it's closed.
Misinformation spread mapping
Brandpathio tracks not just where a story appears, but how the reported facts diverge from the verified record. When a story's framing shifts — when "company filed paperwork" becomes "company under investigation" across the retelling chain — we surface the drift before it reaches mainstream outlets and correcting the record becomes impossible.
The window between first signal and first headline.
"We caught a misleading ingredient story on two health substack newsletters 61 hours before it was picked up by any major outlet. We had a response ready before the phone started ringing."
Elena Soriano, VP Communications
"A regulatory announcement was being mischaracterized in trade press in a way that implied we were under investigation. Brandpathio flagged the framing divergence. Our legal and comms teams corrected the record with the reporter directly."
Communications Analyst
Know before the phones start ringing.
14-day free trial. No credit card. Cancel anytime.
or Book a Demo if your team monitors 5+ brands.