Stop optimizing DSPs one at a time.
Brandpathio reads conversion signals across all your connected DSPs and reallocates budget every 4 hours — shifting spend toward the creative-audience combinations that are converting, not just clicking.
How It Works
Most tools optimize within a DSP. We optimize across all of them.
Your DV360 campaign and your Trade Desk campaign are bidding on the same audience — sometimes against each other. Brandpathio reads conversion events from your canonical source of truth, maps them to creative-audience pairs across all connected platforms, and shifts budget to wherever a specific combination is converting right now. Not which platform. Which combination, on which platform.
See the PlatformThe Process
Three inputs. One engine. Better spend.
Connect your DSPs
API connections to your existing DSP accounts. No migration, no new buy-side contracts. Runs alongside your current setup.
Sync conversion signals
Brandpathio ingests conversion events from your canonical source of truth — GA4, CRM closed-won sync, server-side pixel, or app attribution — and maps each conversion back to the creative-audience pair that preceded it, across all connected DSPs.
Let the budget move
Every 4 hours, the engine scores each creative-audience-platform combination by deduplication-adjusted ROAS and writes budget updates back to each DSP via API. Underperformers lose allocation. Top converters get more.
Platform Features
Built for teams managing real spend
12 DSP Connections
DV360, The Trade Desk, Xandr, Amazon DSP, Yahoo DSP, StackAdapt, and six more. One dashboard, one optimization engine.
4-Hour Rebalance Cycles
Budget doesn't wait for your Monday report. Reallocation happens automatically, every four hours, during campaign flight.
Creative × Audience Attribution
ROAS by creative slug and audience segment, not just by campaign. You see which combinations work, not just which platforms.
Frequency Deduplication
Stops your DV360 and TTD campaigns from serving the same user twice in the same session. Cross-DSP frequency capping.
Spend Waste Diagnostics
Weekly report: estimated waste from audience overlap, frequency duplication, and underperforming creative slots.
Incrementality Modeling
Shows the lift each DSP is actually contributing beyond what you'd have gotten anyway. Not last-click. Not MTA guesses.
From the Field
What performance teams are saying
“Our media team was spending 6 hours a week pulling reports from five platforms and manually deciding where to move budget. Now we review Brandpathio’s weekly diagnostic, approve any shifts above our threshold, and move on. The decision is already made by the time we look at it.”
Head of Performance Media, large e-commerce retailer
“Our media team was spending 6 hours a week pulling platform reports and manually deciding where to move budget. Now we review Brandpathio’s weekly diagnostic, approve any shifts above our threshold, and move on. The decision is already made by the time we look at it.”
VP Marketing, direct-to-consumer health brand
Get Started
See what your budget is doing across DSPs right now.
Schedule a 30-minute demo. We'll pull live performance data from your connected platforms and show you where the reallocation opportunities are.
Request a Demo