We built Brandpathio because a brand crisis destroyed a company we worked for.
In 2019, Samantha Park was running corporate communications at a consumer packaged goods brand when a misinformation story about one of the company's product ingredients originated on two niche health blogs with a combined readership of under 40,000 people. No alert fired. By the time the story hit mainstream health media, the company was in reactive crisis mode — issuing corrections into a narrative that had already been framed without them. The monitoring tools in place flagged it four hours after the first major outlet ran it. The story had been circulating for 72 hours before that.
Brandpathio was founded in Salt Lake City in 2022 from that specific failure. Not from a market research deck. From a crisis that played out in real time while the tools that were supposed to prevent it watched from the sidelines. We are not trying to be Brandwatch or Meltwater. We are building the early-warning system those tools don't have.
"Every communications team deserves to know what's coming."
We built Brandpathio for the 8-person comms team that can't afford to have a listening gap. Not for the agency with 20 analysts who can triage alerts all day. Not for the large corporate comms department with a dedicated monitoring vendor and a six-figure contract. For the director of communications at a 300-person company who is also the person who will be on the phone with a reporter in four hours if this alert is correct.
That audience shapes every decision we make: the alert format is designed to be actioned in two minutes, not read for 20. The velocity scoring formula is published and adjustable, not proprietary. The pricing is self-serve at $149, not gated behind a sales process. The product starts surfacing signals within hours of setup, not after a month of professional services onboarding.
Four people. One problem worth solving.
Founded in Salt Lake City, UT in 2022.
Former corporate communications director in the consumer goods industry. Experienced the 2019 monitoring failure that became Brandpathio's founding thesis. Runs customer calls personally every month.
Previously built the ingestion and deduplication pipeline at a news aggregation startup. Architected the Brandpathio source tiering and velocity scoring systems from the ground up.
Prior background in PR workflow tooling. Obsessed with the gap between what analysts see in a tool and what a communications director can act on in two minutes. Owns alert UX and the crisis packet format.
Background in NLP and information extraction research, with prior work on named entity disambiguation in news corpora. Owns the entity resolution and narrative drift detection models.
Three things we won't trade away.
Signal over noise.
We don't alert you to everything. We alert you to what matters. After 30-day tuning, the median team rates ~91% of alerts as actionable. Any feature we shipped that increased alert volume without increasing actionability has been rolled back. The north star metric is the fraction of alerts that result in a deliberate response — not the total alert count.
Transparency in scoring.
The velocity formula is published on the How It Works page. The source authority index ranges are documented. The threshold calibration is yours to configure. We don't believe in hiding the logic behind the tool from the person who has to stake their reputation on acting from it — especially in a crisis context where a wrong call costs real credibility.
Practitioner-first.
Every feature is designed around the comms professional's actual workflow — not a theoretical use case built to satisfy a product spec. Samantha does customer calls every month. Not to sell. To hear where the tool breaks down in the hands of the people it's built for, and to bring that back to the product team the same week.