From the Team
Cross-DSP optimization, budget allocation strategy, incrementality measurement, and spend waste diagnostics — for performance marketing teams managing $200K+ per month across multiple demand-side platforms.
Without holdout testing, you can't tell which conversions the DSP actually caused versus would have happened anyway. Here's how to build an incrementality framework that answers the question your CFO is really asking.
Which DSPs should you connect? The answer isn't "all of them" and it isn't "just DV360." Here's the criteria that actually matter for performance optimization.
Most teams assume waste lives in invalid traffic or brand safety. The bigger waste categories are structural — frequency overlap, misaligned bid floors, and stale budget pacing.
A look inside Brandpathio's 4-hour optimization cycle — from reading cross-DSP signals to writing budget changes back via API.
CTR is a popularity contest. The signal that actually predicts downstream conversion is which creative-audience combination drives qualified engagement on your specific product.
Every DSP claims it optimizes your campaigns. The problem: they optimize within their own walls. Here's what you're leaving on the table by not looking across all platforms simultaneously.
