Pricing

Pricing that scales with your monitoring scope.

Start with one brand on Radar. Move to Signal when you need velocity scoring, misinformation detection, and Slack alerts for 3 brands. Step up to Command when you need API access, dark social signals, and a dedicated account manager. All plans start with a 14-day free trial at full Signal features — no credit card required.

Radar
$ 149 / month

Solo practitioners and small agencies. One brand, email alerts, 50K mentions/month. Good starting point for testing coverage before committing.

  • Monitor 1 brand across news + social
  • Up to 5 custom keywords
  • 50,000 mentions processed per month
  • Email alert digests (daily + instant for spikes)
  • 7-day sentiment trend charts
  • Basic competitor mention tracking (1 competitor)
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Most Popular
Signal
$ 449 / month

The core tier for 5–20 person comms teams. Crisis velocity scoring, misinformation detection, real-time Slack/Teams alerts, and competitor narrative tracking for up to 5 competitors.

  • Monitor up to 3 brands
  • Up to 25 custom keywords
  • 250,000 mentions processed per month
  • Real-time Slack + Teams + email alerts
  • Crisis velocity scoring with threshold triggers
  • Misinformation spread detection
  • Competitor narrative tracking (up to 5)
  • 30-day sentiment trend + source breakdown
  • Weekly automated brand health report
  • CSV export
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Command
$ 1,099 / month

Corporate comms departments monitoring multiple brands. Adds dark social signals, coordinated behavior detection, full API access, and a dedicated account manager for the 30-day tuning period and beyond.

  • Unlimited brands and keywords
  • 1M+ mentions processed per month
  • Full API access (REST + webhooks)
  • Crisis war-room dashboard (shared team view)
  • Executive exposure and personal brand monitoring
  • Dark social signals (Reddit, Discord, niche forums)
  • Coordinated inauthentic behavior flagging
  • Custom alert logic and escalation routing
  • Quarterly brand health benchmarking
  • Dedicated onboarding and account manager
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Feature Comparison

What's included in each plan.

Feature Radar Signal Command
Source Coverage
News sources
Social channels (X, LinkedIn, Reddit)
Substack newsletters —
Dark social (Discord, niche forums) — —
Alerting
Email alerts
Slack / Teams real-time alerts —
Custom escalation routing — —
Analysis
Crisis velocity scoring —
Misinformation spread detection —
Coordinated behavior detection — —
Sentiment trend history 7 days 30 days Unlimited
Integrations
CSV export —
REST API + Webhooks — —
Support
Email support
Dedicated onboarding — —
Account manager — —
FAQ

Common questions about pricing.

A mention is a single instance of your brand, executive, product, or keyword appearing in a tracked source. When a Reuters article is syndicated to 12 regional outlets, that counts as 13 mentions (1 original + 12 syndications) if all outlets are in your tier coverage. Deduplication prevents the same unique content from counting multiple times if it's reshared without modification.
Radar includes basic competitor mention tracking for 1 competitor — you'll see their mention volume and whether it's spiking. You won't get the full narrative analysis or multi-competitor comparison that Signal provides. If competitive intelligence is a primary use case, Signal is the better starting point.
We offer a 30% discount for companies under 3 years old with fewer than 10 employees, applied to annual plans. Email us at [email protected] with your company information and we'll verify and apply the discount manually. We don't automate this to avoid abuse of the program.
Command onboarding includes a 2-hour kickoff session with a Brandpathio implementation specialist to configure your entity profiles, set thresholds, connect integrations, and run the team through alert response workflows. During the 30-day tuning period, your account manager reviews weekly and adjusts scoring parameters based on your alert feedback. After tuning completes, you receive a quarterly brand health benchmark report comparing your signal metrics to comparable industry profiles.
Trial accounts are provisioned at full Signal tier — you get 3 brand slots, 25 keywords, Slack + Teams alerts, crisis velocity scoring, and misinformation detection for 14 days without a credit card. At the end of the trial, you choose your plan or your account pauses. Historical data from your trial is preserved for 30 days if you decide to subscribe after the trial ends.

Not sure which plan is right?

Most comms teams of 3–12 people start on Signal — it covers 3 brands, 25 keywords, and routes crisis alerts to Slack in real time. If you're unsure whether Radar or Signal is right for your scope, a 20-minute call is enough to figure it out.

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